by stevenbtx | May 23, 2022 | Marketing
Let me tell you a story. Some years ago I took over as President of a small regional bottled water firm. The share of market was less than 15% vs a well entrenched competitor with a share of about 70%. The firm and Brand... by stevenbtx | May 1, 2022 | Leadership
I was having a conversation with one of my coaching clients, let’s call him Alan. This was one of those highly confidential and deep conversations. His firm was one of the most profitable of all my CEOs, generating about $35 M cash each year. I asked him... by stevenbtx | Apr 12, 2022 | Leadership
I had a very interesting client, Peter, the CEO of a Japanese owned company with a chemical engineering background. He had a PhD in chemistry. He had never led a company nor been a CEO.In the course of his career, he was working for a Japanese owned company, making... by stevenbtx | Apr 4, 2022 | Marketing
Are they actually the leader in the marketplace? Were they the first one to enter or create this market? You probably can guess where this is going. I am betting that most of you answered that the first smartphone you thought of…..iPhone They are not the leader in the... by stevenbtx | Apr 3, 2022 | Marketing
I commented on this recently……sometimes right in front of your face. Then once you see it…..it seems so obvious. Has this ever happened to you? Who is responsible for creating ideas? I have this conversation with many of my CEO Coaching clients. Often they say…..I... by stevenbtx | Nov 14, 2021 | Strategy
What about a totally different way of thinking about a competitive environment? Some years ago, I helped a CEO Coaching client change the whole approach to a sale of a portion of his firm. This is #6 on my top 40 list of growth & mktg concepts. Know your... by stevenbtx | Oct 12, 2021 | Strategy
It’s hard for leaders to choose just one strategy…. isn’t it better to appeal to many different audiences? Actually not, if you want your customer to remember what you stand for….how are you different from competition? This is the suggestion from Michael... by stevenbtx | May 2, 2021 | Leadership
Recent conversations I have been having with clients and others are focused on the topic of the upcoming trends of work from home (WFH) plus return to work (RTW.) I believe this will continue to be a frequent topic for business leaders for the rest of this year and... by stevenbtx | Dec 29, 2020 | Leadership
Here’s a counterintuitive strategy used by Jeff Bezos, CEO Amazon to stay productive! It includes: Get plenty of sleep….he gets 8 hrs 2. Schedule no meetings before 1000 a.m. 3. Make only a FEW key decisions per day You can read more about these plus the... by stevenbtx | Nov 27, 2020 | Steve's Blog
This is a question I receive frequently. Look at the recent interview of me, below, for explanation of several of these activities. You can watch the interview here Several of the questions include: 1. Are you working in or on your business? 2. What is your vision for...