by stevenbtx | Jun 21, 2022 | Strategy
This edition is about the important role of the CEO for any company. And one of those critical functions is about growing the business The specific topic that we will address deals with the role of strategic planning and strategies for the growth of the... by stevenbtx | Nov 14, 2021 | Strategy
What about a totally different way of thinking about a competitive environment? Some years ago, I helped a CEO Coaching client change the whole approach to a sale of a portion of his firm. This is #6 on my top 40 list of growth & mktg concepts. Know your... by stevenbtx | Oct 12, 2021 | Strategy
It’s hard for leaders to choose just one strategy…. isn’t it better to appeal to many different audiences? Actually not, if you want your customer to remember what you stand for….how are you different from competition? This is the suggestion from Michael... by stevenbtx | May 6, 2017 | Marketing, Strategy
Have you ever heard the phrase…..failure is not an option!! This may be so when it applies to space travel or bringing a man back from space. When we face a life or death situation. But…inside your firm and looking at Marketing Strategy, we... by stevenbtx | Oct 15, 2009 | Marketing, Strategy
Mktg & Leadership Insight It’s hard for leaders to choose just one strategy to focus….after all, isn’t it better to appeal to many different audiences? Actually not, if you want your customer to remember what you stand for….how are you different from competition?...