by stevenbtx | May 23, 2022 | Marketing
Let me tell you a story. Some years ago I took over as President of a small regional bottled water firm. The share of market was less than 15% vs a well entrenched competitor with a share of about 70%. The firm and Brand... by stevenbtx | Apr 4, 2022 | Marketing
Are they actually the leader in the marketplace? Were they the first one to enter or create this market? You probably can guess where this is going. I am betting that most of you answered that the first smartphone you thought of…..iPhone They are not the leader in the... by stevenbtx | Apr 3, 2022 | Marketing
I commented on this recently……sometimes right in front of your face. Then once you see it…..it seems so obvious. Has this ever happened to you? Who is responsible for creating ideas? I have this conversation with many of my CEO Coaching clients. Often they say…..I... by stevenbtx | May 6, 2017 | Marketing, Strategy
Have you ever heard the phrase…..failure is not an option!! This may be so when it applies to space travel or bringing a man back from space. When we face a life or death situation. But…inside your firm and looking at Marketing Strategy, we... by stevenbtx | Oct 15, 2009 | Marketing, Strategy
Mktg & Leadership Insight It’s hard for leaders to choose just one strategy to focus….after all, isn’t it better to appeal to many different audiences? Actually not, if you want your customer to remember what you stand for….how are you different from competition?...