I commented on this recently……sometimes right in front of your face.

Then once you see it…..it seems so obvious.

Has this ever happened to you?

Who is responsible for creating ideas?

I have this conversation with many of my CEO Coaching clients. Often they say…..I just need to hire more creative people!

Is that the case? I don’t think so.

Years ago when I was in the corporate world, marketing Minute Maid Orange Juice, my wife came to me with the BIG question.

Can you add calcium to OJ and not harm the taste?

With milk consumption declining…..it became so obvious. We rolled out the product nationally…..it worked. Boom!!

So who might you go to that is right in front of your face? Try it…..you just might find a WINNER!!

To learn more, connect on LinkedIn https://linkedin.com/in/stevebrody or email stevenbtx@gmail.com for more conversation.