This is a question I receive frequently. Look at the recent interview of me, below, for explanation of several of these activities.
You can watch the interview here
Several of the questions include:
1. Are you working in or on your business?
2. What is your vision for the firm?
3. What is your why? Your passion
4. What happens if you were to die tomorrow?
5. What is the role of the CEO Coach?
Hope this clarifies some of the most important areas.