In a previous Blog, I mentioned the first marketing battle….the battle of the Mind. i.e. your ideas & concepts need to be remembered by your audience. You must break through the clutter…lots of it.

So, how might you do this? I just read a highly practical book which provides some tips to help you “Stick.” It is by Chip & Dan Heath and aptly titled: Made to Stick – Why Some Ideas Survive & Others Die.

The key concepts include being:






A Story

So, if you want to quack like a duck….walk like a duck….look like a duck…but better yet, have your IDEAS stick like Duct Tape… this book to learn how!!