Mktg & Leadership Insight

Does this sound like an oximoron…to be remembered by your audience Narrow the focus….be black or white NOT grey to your market.

There is a great tendency for business owners to want to be all things to all people. After all, this way they can appeal to the whole market, right? Why give up any possible prospect?

Actually this will make it much tougher for you to stand out in your market. Your prospect will not remember you with a clear focus. Your prospects are inundated with messages from numerous places…..especially in today’s digital world.

It is remarkable what people can remember if it is focused and has some meaning.
This is what Apple accomplished with the iPod….what Google accomplished with a search tool…and what Starbucks accomplished with a coffee experience.

They were targeted to a clear and narrow niche…..people remembered…..experienced a good product or service and then ironically a very large market developed.

Try it, you just might like it!!